Generative Recommenders (GenRecs) represent a paradigm shift from scoring every ad to reasoning about ad content and user preferences together in order to predict the best outcome for advertisers. Leveraging the world knowledge built into LLMs makes ad matching more intelligent and precise, compound...

Sometimes, giving an AI agent all of the knowledge it needs is the wrong approach.  At Meta, we’ve seen notable improvements in efficiency and accuracy by keeping the orchestration layer of our data pipeline agents deliberately thin: It routes work and enforces reliability checks, while specialized ...

With the recent release of the Muse family of foundational models, we want to take you inside the infrastructure that has made it all possible. The first phase of Prometheus, our gigawatt-scale supercluster, is already complete and we’re working toward scaling it to comprise  ~1 million GPUs. Promet...

Meta’s newest app, Forum, is for anyone who wants to go deeper into the conversations in their Facebook groups. To build Forum, Meta engineers adopted a whole new way of working by bringing an AI agent into the development cycle. We’re sharing insights into what it took to build Forum with agentic A...

Every four years, the World Cup becomes the largest planned stress test of our infrastructure. This year it also set an all-time record! There are a few moments throughout the year, like New Years Eve, that really let us see the collective impact of everything we’ve built — but none are bigger than ...

Ke Mao, Mark Harman, and Yue Jia have been recognized with the ACM SIGSOFT International Symposium on Software Testing and Analysis (ISSTA) 2026 Most Influential Paper Award for their 2016 research, “Sapienz: multi-objective automated testing for Android applications.” The recognition celebrates a d...

Last year, we introduced GEM, the industry’s largest recommendation system (RecSys) foundation model. GEM established Meta’s first LLM-inspired paradigm for ads recommendation, driving major performance gains. Building on this foundation, our next goal is to further scale both compute and intelligen...

At the 2026 Open Compute Project Global Summit, Meta is sharing the next generation of open networking infrastructure, including:  Our first liquid-cooled network rack (IcePack), and 102.4T switch platform (IceCube). Flattened Planar Fabric (FPF), a multiplane backend scale-out fabric that fundament...

Meta has begun deploying Media over QUIC (MoQ), an emerging open protocol for real-time video streaming at scale. MoQ will help simplify our protocol stack for live streaming video and enhance overall user experience for live video. We’re sharing how we shipped MoQ on Instagram Live ingest, and what...

At Meta, we’ve built a system that enhances ads recommendations by leveraging idle inference capacity in our fleet. Two elasticity levers in the system allow ads recommendation work to expand across opportunistic capacity, without compromising baseline performance. This post describes how we designe...

Meta’s public time service now speaks NTS (Network Time Security, RFC 8915) at nts.meta.com. Packets are authenticated, so a device can verify the time came from us and was not modified on the way. Our NTS servers hold no per-client state. Cookie keys are derived, not stored and not replicated. We’v...

We believe glasses are the best form factor for having AI help throughout your day. They can understand your personal context better than other kinds of devices and keep you present without picking up a mobile phone.  Most of the time, glasses are helping you see well, protecting your eyes and compl...

We’re open-sourcing Rebalancer, the assignment-problem solver that has been used to solve resource allocation problems throughout Meta for over nine years. Rebalancer separates several related concerns: how to specify an assignment problem, how to store it efficiently in memory, how to solve it, and...

Petal, the next step in Meta’s subsea innovation, will be the first subsea cable to deliver petabit capacity at transoceanic distances, connecting France and the United States over approximately 7,000 km (4,300 mi). Expected to enter service in 2029, it will be the first subsea cable system to deplo...

We’re introducing ZGateway, the proxy we are using to unify traffic through ZippyDB, Meta’s most widely-used key value store. As a bonus, it also enables admission control, load balancing, cross-region resilience, and richer operations. ZippyDB is the most widely used key value store at Meta, backin...

We’ve built an AI agent that acts as a secondary expert for a given domain, making deep specialist knowledge readily available and preserved for anyone in an organization to access, share, and build upon. This is not a typical domain-specific agent. Its novelty comes from integrating two layers:  A ...

Training and serving frontier AI models depends on fast, reliable networks that move data between GPUs without wasting compute cycles.  To meet this challenge at scale, Meta designed MetaRoCE – a clean-sheet RDMA transport protocol purpose-built for AI workloads on commodity Ethernet.  We’re releasi...

MTIA 300 is the first of Meta’s family of in-house training and inference accelerators optimized for training ranking and recommendation models. We’re sharing how MTIA 300’s built-in NIC chiplets allow it to meet the communication needs associated with training recommendation models with superior pe...

WhatsApp is committed to helping people stay safe while protecting the privacy of their messages. As scam tactics evolve — from impersonation to social engineering to AI-generated lures — we’re always evolving as well, so that our protections stay ahead of scammers while protecting people’s personal...

Every day, Meta’s recommendation platforms handle billions of user interactions, generating rich temporal signals that capture individual preferences and intent across products, ads, and content. In our 2024 post on sequence learning for ads recommendations, we showed how modeling the order and timi...

Meta’s Generative Ads Recommendation Model (GEM), the foundation model behind ads recommendations across Instagram and Facebook, now trains at LLM scale on several thousand of the latest-generation GPUs. This post goes into the details on how we achieved: doubling end-to-end (E2E) training efficienc...

Hierarchical Interest Representation is a research area for Meta Ads. We’re exploring an upstream representation layer over the universe of Ads entities – users, advertisers, products, services – learning unified embeddings that connect users’ inferred interests with the breadth of what advertisers ...

TL; DR At Meta’s scale, a few milliseconds of latency degradation can have a significant negative impact on ads performance.  When a Linux kernel upgrade risked regressing latency across Meta’s ad serving fleet, we turned to sched_ext — the upstream, BPF-based extensible scheduling framework — to bu...

Over the past several years, model capabilities and training dataset sizes have experienced exponential growth. During the past year or so, the time between new-frontier-model releases has gone down from months to weeks. Reliable and fast access to storage is important to both the speed and computat...

This year marks Meta’s 10th consecutive year as a sponsor of the Python Software Foundation (PSF), the charitable organization dedicated to advancing, supporting, and protecting the open-source Python programming language and the community that sustains it. Python is one of the world’s most influent...

Privacy controls — systems that enforce retention, access, allowed-purpose, downstream-sharing, or anonymization policies — require a reliable understanding of data to function. Before such a control can operate effectively, it must know exactly what it is looking at. This can be complex, as demonst...

Smart glasses like the Ray-Ban Meta and Oakley Meta Vanguards need to pack enough energy to power features like cameras, speakers, AI workloads, and even a display. But it all has to fit into the glasses’ temple arms. So how do you place a battery with enough power to run a pair of smart glasses [.....

Adopting AV1 for real-time communication at Meta has been a multi-year effort spanning codec selection, device eligibility, rate control, and error resilience. We’re sharing the technical and operational challenges while deploying AV1 and expanding coverage, and how we addressed them for real-time c...

We’re introducing Instantaneous PowerLoss Storm, a new testing paradigm within Meta’s infrastructure for handling and mitigating instant or zero-notice power loss in our data centers.  We’re sharing: how we built readiness to tolerate instant failures into our existing systems with defense-in-depth ...

We’re introducing SilverTorch, a reimagining of recommendation systems that unifies all retrieval components for user generated content under a unified architecture.  SilverTorch shows up to 23.7x higher throughput compared to the state-of-the-art approaches. It’s also showing 20.9x more compute cos...