As AI transforms how buyers discover and evaluate solutions, traditional SEO playbooks are being rewritten. In this episode of the Executive Guidance podcast, Kevin White, Head of Marketing at Scrunch, joins Jeff Gangemi to explore how LLMs are reshaping intent, discovery, and conversion, and what m...

CentralSquare’s Chief Product Officer, Brian Fugere, is helping public safety agencies and local governments evolve. In this episode of the Executive Guidance podcast, Brian shares how his team is building cloud-native, AI-powered platforms to support emergency response, administration, and citizen ...

Koley Corte, MetLife SVP and CMO of Regional and Institutional Marketing, Global Customer Insights, leads one of the most expansive marketing organizations in financial services. In this episode of the Executive Guidance podcast, she shares how she aligns global teams around customer insight, strate...

Avid’s Chief Marketing Officer, Angela Stelle, shares how she’s reshaping the company’s brand, culture, and creative engine for the future. In this episode of the Executive Guidance podcast, Angela reflects on lessons from her second CMO role, the power of executive presence, and how to lead with bo...

Lumivero CMO Tessa Barron joins the Executive Guidance podcast to share her unique approach to growth-driven marketing. Discover how Tessa builds scalable marketing functions grounded in strategic planning, audience ownership, and a deep understanding of business outcomes.

Learn how Jason Smith, AI Strategy Lead at Publicis Media, is helping clients navigate the fast-changing world of AI in media and advertising. In this episode of the Executive Guidance podcast, Smith shares practical insights on applying AI to audience targeting, creative automation, and responsible...

Discover how Emily Jackson, SVP of eCommerce at Forbes, is shaping the next era of digital publishing. In this episode of the *Executive Guidance* podcast, she shares insights on how commerce content became a key revenue driver, the evolving role of AI in product discovery, and how Forbes balances e...

Discover how Ricoh’s Vice President of Portfolio Software Solution Development, Ashok Shenoy, is leading AI-driven transformation by focusing on people, process, and data. In this episode of the Executive Guidance podcast, Shenoy shares how Ricoh built an AI-ready culture, overcame adoption challeng...

Discover how Evidenza co-founder and former global head of development of The B2B Institute at LinkedIn, Peter Weinberg is redefining B2B marketing by challenging conventional wisdom. In this episode of the Executive Guidance podcast, Peter shares insights on the balance between brand and performanc...

Discover how Logitech marketing leader Hayley Nelson is reshaping content strategy using agile principles, newsroom-style storytelling, and deep customer insights. In this episode of the Executive Guidance podcast, she shares lessons from Salesforce, Airbnb, and Logitech on building high-impact cont...

Discover how Edible’s VP of eCommerce, Erica Randerson, is driving bold brand transformation and redefining the gifting experience through data, AI, and innovation on this episode of the Executive Guidance podcast.

Discover how agile cybersecurity practices and workforce enablement can drive digital transformation and safeguard businesses in this episode of the Executive Guidance podcast.

Uncover strategies for thriving in the B2B SaaS world and fostering lasting customer connections on this episode of the Executive Guidance podcast.

Discover how AI, cybersecurity, and public-private collaboration are transforming government technology and workforce efficiency on this episode of the Executive Guidance podcast.

Tune into this episode of the Executive Guidance podcast for a deep dive into cutting-edge cybersecurity strategies, securing advertising platforms against digital threats, and the challenge of recruiting top cybertalent.

Discover how bold product innovation and product-led storytelling can transform brands and enhance customer experiences on this episode of the Executive Guidance podcast.

As cyber risk grows and AI reshapes the threat landscape, security leaders are being asked to do more than protect systems: They must also support the business. In this episode of the Executive Guidance podcast, Brad Moldenhauer, VP and CISO in Residence at leading cloud security company Zscaler, jo...

Quality annotation is crucial for accurate and useful AI. Learn how to structure and train effective labeling teams that leverage human insight to create robust datasets for machine learning success.

AI-driven speech recognition technology is set to reshape customer service, healthcare, and the legal sector. Explore the latest features and applications in this discussion with two leaders in the field.

Trust is an increasingly important factor in consumer purchasing choices. A digital marketing specialist presents a content framework that helps businesses build trust and drive sustainable growth.

LLMs have a vast knowledge base, but training them with domain-specific data can extend their capabilities to specialized industries and tasks. This article delves into data labeling for fine-tuning and includes a step-by-step tutorial for training GPT-4o.

Web design and development are interchangeable phrases. Almost every web design agency/digital marketing agency claims they offer both services. Most of them have the capability, either in-house or to work with partners and deliver other project elements for a client.

Experience is what you get when you didn’t get what you wanted.

Craig Cannon is the Director of Marketing at Y Combinator. Before joining YC Craig co-founded Comedy Hack Day, wrote a field guide to shipping containers, and set a world record on his bike.