America's Wumao: Inside Polymarket's Paid Quote-Retweet Esports Program
"This needs to look organic," wrote a Polymarket rep in an internal Discord server for the program.
Summary
Polymarket’s internal communications reveal a strategy to make their esports promotion appear more authentic, raising questions about the ethics of paid social media engagement in the gaming community. The details shed light on how companies navigate the fine line between marketing and genuine user interaction.
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