DraftKings Is Using AI to Behaviorally Target Chronic Gamblers
Online sports betting company DraftKings is using AI to target customers who are most likely to place losing bets and respond to gambling promotions. This kind of targeting is a form of online behavioral advertising, which is when companies personalize the ads they show you based on the data they’...
Summary
DraftKings is leveraging AI to identify and engage chronic gamblers who are prone to making losing bets. This targeted approach raises questions about the ethics of using behavioral data in gambling promotions.
Comments (428 of ) ⌛