Google AI Mode shows same products 21.6% more expensive than traditional search
A US and UK data study: when the same product ranks in both Google AI Mode and traditional search, the AI Mode price is about 21.6% higher.
Summary
A study comparing Google’s AI Mode to traditional search reveals that products shown in the AI Mode are, on average, 21.6% more expensive. This raises questions about pricing strategies and consumer choices in the evolving landscape of online shopping.
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