Before Rightmove, there was the Cosmorama
New research has uncovered how a London estate agent used immersive cosmorama displays to give wealthy buyers a Victorian-era virtual preview of luxury homes decades before photography or the internet.
Summary
A London estate agent in the Victorian era utilized immersive cosmorama displays to offer affluent buyers a preview of luxury homes long before the advent of photography and the internet. This research sheds light on an innovative marketing strategy that transformed property viewing in its time.
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