Californians' data deletion requests, DROP, become enforceable Aug. 1
Starting Aug. 1, registered California data brokers must honor requests to stop selling consumers' personal information.
Summary
Beginning August 1, California data brokers will be legally required to comply with consumer requests to halt the sale of their personal information, marking a significant step in data privacy rights. This new regulation aims to give individuals more control over their data in an increasingly digital marketplace.
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