BMW Spider-Man in-car advertising

On July 27, 2026, BMW began delivering a full-screen Spider-Man: Brand New Day movie advertisement to the dashboard Control Display (the car's main center screen...

244 points by goplayoutside 82 days ago consumerrights.wiki 165 comments

Summary

BMW has started integrating full-screen movie advertisements into its dashboard displays, beginning with a promotion for “Spider-Man: Brand New Day.” This move signals a new trend in in-car entertainment and advertising.

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