By billboards for over 100 years, holdout building by Macy's is back

The enormous faux shopping bag that served as an advertisement for Macy’s is mostly gone, save for a patch of red facing Sixth Avenue. Scaffolding covers the ground floor retail space, and da…
193 points by donohoe 85 days ago ephemeralnewyork.wordpress.com 58 comments

Summary

A historic building near Macy’s is undergoing significant changes as its iconic advertising facade is being transformed. With scaffolding now surrounding the ground floor, the future of this landmark site is in the spotlight.

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